ITV odds-on to snatch top-flight highlights
FOOTBALL fans who like to watch Match of the Day may be left disappointed if one bookmaker has set their odds correctly in the battle for the next Premier League highlights package.
Hills are offering 1-2 that ITV will be broadcasting top-flight football when the next deal is signed for the 2015-16 season, while BBC are 6-4 to retain control.
“If a bidding war ensues we cannot see the BBC being able to compete against the might of ITV,” explained Hills spokesman Rupert Adams.